Meet The Advisors
Meet Your Advisors
Your Advisor’s main role is to facilitate your group, allowing everyone to work together and bring their best experiences and insights to the table. Advisors are here to support and coax out the best talent within you, not talk over you.
Your Advisor will bring valuable topics to the table and ask insightful questions. They will help shed light on issues and opportunities, ensuring that they are effectively addressed by the entire group.
Meet Jennifer Germaine
Group Advisor Jennifer Germaine joined Keystone in 2025. With 17 years of experience as a lawyer, entrepreneur, and leadership strategist, Jennifer Germaine helps organizations and ecosystems grow with clarity, authenticity, and impact.
Currently she is the co-founder and Finance Director of Blueprint for Impact, where she leads innovative financing strategies and sustainable economic models to scale climate solutions across sectors such as food and farming, textiles and manufacturing, conservation, and critical minerals. Blueprint for Impact strongly believes in the power of collaboration and is building a coalition of finance leaders and funders to accelerate visibility and investment in portfolios of projects.
As a speaker and founder of Voices of Impact, Jennifer has delivered keynotes for over 12 years on how authentic voice, storytelling, and inspirational messaging can mobilize people and transform organizations. She trains leaders to harness their voices, rally allies around a cause, and create sales and partnership processes that foster clarity, authenticity, and calm.
Previously, Jennifer practiced law for 15 years and built a nationally scaled law firm, which she sold in 2021. She later launched a business advisory practice to help CEOs and leadership teams scale their operations and strengthen the relationships at the heart of their work.
Jennifer’s causes span four core commitments: scaling climate solutions and sustainable economies, advancing women in leadership, elevating the power of voice, and nurturing family dynamics and relationships. She brings these passions into her advisory work, helping leaders navigate growth while staying deeply connected to their values and communities.
She lives near Asheville, NC, with her partner, Ben, a fellow entrepreneur and tech company co-founder. Jennifer earned her JD from Creighton University School of Law and her BA in Accounting from the University of Northern Iowa.
Jon Yeatman
Group Advisor Jon Yeatman joined Keystone as its inaugural Advisor in 2022, bringing with him more than 25 years of experience in strategy and business development.
Most recently, prior to joining Keystone, Jon was SVP, Business Development for Vanderbilt Health in Nashville, TN.
Jon also served as American Group Vice President for Strategy & Innovation with HCA Healthcare. In that capacity, he oversaw strategy and growth for more than 90 hospitals and other sites of care across the United States and the UK.
Before his tenure at HCA, Yeatman was the Chief Strategy Officer for Mission Health System in Asheville, North Carolina.
Jon also worked in various roles at The University of Pennsylvania Health System, McKinsey & Co, The Advisory Board Co, and Accenture.
Jon earned his MBA at The Wharton School of the University of Pennsylvania, with a concentration in health care management, and his BS with a major in Finance at Georgetown University.
Jon is an Asheville, NC native and currently lives in South Asheville with his wife, two children, two dogs and one cat. He is active with his son’s Boy Scout troop, enjoys playing tennis with his daughter and is an avid cook and fly fisherman.
Your Group Advisor = Your Personal Advisor
When you join Keystone Peer Network, an experienced Advisor not only will guide the structured meeting each month, but is also available to you for a dedicated 1:1 session.
Your monthly 1:1 session is scheduled between you and your Advisor at a mutual time that works for your schedules.
This session is designed to enhance your membership by diving deep into your unique challenges and opportunities you are considering with an expert who has scaled organizations like yours, and helped guide others through similar situations.
Time every month to focus on your goals
It’s crucial to work on your business, not just in it. Like your Peer CEO group, your 1:1 Advisor session is a value-added time each month to lift yourself out of the weeds and examine where you want to go, with outside wisdom and expertise to make measurable progress.
This time also provides you with a chance to pre-work how to bring potentially more vulnerable issues or fresh opportunities to the group in a way that will give you the best feedback.
About Us
How We Started
In July of 2022, a group of visionary business leaders in Western North Carolina recognized the immense value of peer-to-peer advisory as a strategy for their personal and business growth. Driven by their shared passion, they embarked on a mission to create an unparalleled offering that would benefit their entire community of business leaders.
With the goal of establishing a dynamic support structure that would foster engagement and facilitate growth, the group concluded that a professional advisor-led, membership-based peer group was essential. Thus, the Keystone Peer Network was born under the direction and leadership of William Irving.
The Network’s mission has been clear since the onset: To provide our vibrant community's business leaders with a dedicated support group(s) led by key Advisors to maximize each leader's full potential for business growth and personal fulfillment, both in the workplace and at home.
As proud members of the Western North Carolina business community, we are excited to be a key part of its thriving business ecosystem.
